Challenge: To reposition Fanta as the sparkling soda brand for teens and prove that Fanta can play a role in popular culture that appeals to teens.
Insight: Teens crave adventure and socially engaging experiences that offer both entertainment and opportunities for personal expression.
The Idea: A playful brand needs to be truly playful. Each Fanta bottle is a key to thrilling, encouraging teens to explore, connect, and create unforgettable moments.
Medium: Brand Activation
Role: Art Direction, Motion Graphic Design, Video Editor
Case Study Video
We put a QR code on the Fanta bottle that directs you to the Dare To Drink App, where you can generate different levels of dares and upload proof of completing the dares to redeem the reward.
Ranking Page
Reward Page
What’s Trending Page