Challenge:  Revamp the sour perception of Dasani water for the better.

Insight: Dasani champions individual empowerment and community welfare, aligning with themes of self-acceptance and personal growth.

The idea: In a world filled with mindless hate, including self-directed, we aim to position Dasani as a voice promoting self-love and self-acceptance.

Medium: Social Media Posts, OOH, Re-design Bottle Packaging

Role: Art Direction / Copywriting