Challenge: Connect Kraft Mac&Cheese to Gen Z in culture to show them that KMC is more than a kids food brand.

Insight: When you were a kid, there weren’t really a lot of problems, but more problems arise as you get older.

The Idea: To Feed the Full You – KMC serves as a comforting, nostalgic treat that soothes the stresses of adult life, making every bite a joyful escape.

Medium: OOH and Social

Role: Art Direction