Challenge: Show that Crocs is the unconventional brand not just a normal fashion brand among Gen Z.
The idea: At Crocs, people have the absolute right to wear what makes them happy. Girls can be into video games and men can be a huge fan of anime.
Medium: Social Media Posts, OOH, Web Banners
Role: Art Director / Copy Writing
Kiosk Demonstration of Crocs' Customization
Web Banners
Web Banner Animation
What’s next? A “Wear What Makes You Happy” exhibit that showcase how other shoes artists would decorate the shoes in the form that shows their happiness. No limitation of mainstream aesthetics, any form, color, topic, literally ANYTHING that makes you happy.
Business card design