Challenge: The Amtrak rail system must forge a new path to show the consumer why they should use the railway as an enjoyable travel experience.
Solution: Amtrak is partnering with Headspace to offer exclusive guided meditations to customers based on their travel route when they purchase tickets.
Medium: OOH and Social
Art Direction: Simon Yu + Linah Uchiyama
Copywriter: Sydney Parker
Ticket Demonstration
Transfer your Amtrak ticket to free meditation resources on Headspace based on your destination.
#Lose Track in your destinations and immerse yourself in the peace of mind
